See advanced traffic and conversion statistics for your events

EasySignup gives you an overview of where visitors to your registration pages come from. You can also see conversions i.e. the percentage of visitors who register for an event.

This guide covers the advanced part of the traffic and conversion statistics. Here you can research further into the basic traffic and conversion statistics described in this guide.

Find the advanced statistics under Account->Statistics in the top of the dashboard.

On the "Advanced" tab, you can break down the number of visitors and registrations on your account (e.g. showcase.easysignup.com/) into categories defined by the UTM parameters that you have set up.

Learn more about using these parameters in this guide.

See the advanced statistics of the account and the events

If you wish to see the advanced statistics, you need to:

1. Choose whether to view data for all events or for a specific event.
2. Select the period for which you want to view data.

Filter data

You can now start filtering data if you have set up UTM parameters. 

In this case, we have chosen Facebook as traffic source and the paramenter "utm campaign". Afterwards, we choose from the available values—in this case "Early bird" campaign.

It is possible to combine multiple parameters.

See filtered data

If there is data to display when filtering, you can see:

1. A pie chart
2. A summary of visitors and conversions at the bottom of the page.
3. A button for export of data to a spreadsheet.

Group data

You can customize the display of data by selecting a different grouping if, e.g. if you want to see the different traffic sources divided between a specific UTM parameter.